18th October 2017, while the Chine Licensing Expo is holding in Shanghai, The agent of Oddbods in China, LOLA, holding a Strategy Launching Conference, announced the first partners of Oddbods brand, then comes the authorized signing ceremony.
As the pioneer of toy industry in China, King Bee Limited became the first licensee. Beside, a game company, MAMO Games Ltd, gains the game license. Making joint efforts to contribute the Oddbods brand in China.
At the ceremony, Pauline, VP consumer products Asia of One Animation, introduced the promotional plan for the potential partner. She says, beginning at Q4, a series of promotional events will started, especially online promotion with celebrity.
‘With the two-child policy come into effect, the toy market in China must have a consumption growth and consumption upgrade, toy company will faces both challenges and opportunities.’ Said by John, Managing Director of King Bee, ‘Oddbods have a good potential in Asia market, besides, Licensor gives us a strong support
‘One animation is devoted to the highest quality animation.’ Said by Pauline, ‘We are glad to cooperate with the King Bee, MAMO and Jockey, since we are share the same Values. Oddbods have a huge group of fans in China, the animation already have 800 million visit online. We hope to build Oddbods brands with more partners in different area.